Who we are

AlterHealth is one of Canada’s most successful companies in the business of impacting health outcomes.

Partnering with many of Canada’s major pharmaceutical companies, we have a track record of managing and executing some of Canada’s largest and longest running programs.

PHASE IV STUDIES:

CARDIOVASCULAR

Case Study #1:

• Type of Study: Phase IV effectiveness study/safety registry
• Timeframe: 36 months
• Result: Patient recruitment 36% above target  of 15,000 patients
• Recruitment of 600 investigators
• Honoraria management
• Stock and inventory management

Case Study #2:

• Type of Study: Phase IV Prospective, Open Label, Multi-Center Observational Study
• Timeframe: 18 months
• Result: 26,000 patients recruited-recruitment exceeded targets and closed 6 months ahead of schedule.
• Recruitment of >1000 investigators
• Data management via e-transfers
• Honoraria management
• Stock and inventory management for device

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PATIENT SUPPORT PROGRAMS:

CARDIOVASCULAR – Asymptomatic, Chronic Therapy

• Type of Program: Post-marketing, Patient Persistence
• Result: Developed and implemented one of Canada’s largest and longest running Patient Persistence and Patient Outcomes Programs: >200,000 patients were registered

CARDIOVASCULAR – Hypertension and Post MI - Asymptomatic, Chronic Therapy

• Type of Program: Patient Adherence and Engagement
• Description: A program customized to each patient, with comprehensive information timed to point-in-therapy and specific patient interest and need
• Access to nurses, dieticians, and exercise consultants to create personalized action plans to motivate and change behaviour
• Patients were provided with BP monitors and tracking diaries as well as access to an interactive website to track BP over time
• Result: Participating patients refilled an average of 90 extra days of anti-hypertensive therapy over 12 months compared with a  parallel group of non-participating patients

DEPRESSION

• Type of program: Post-marketing Patient Support Program
• Result: Market Share increase of 3% amongst participating physicians

OSTEOPOROSIS

• Type of program: Lost Patient Recovery Program
• Description:  A program to recover patients not receiving repeats of an annual infusion therapy.
• Multiple different methods including extension of call centre hours, interactive voice response and call establishment technology, and call display enhancement.
• Interfaced with complex pharmaceutical client database and call centre to ensure seamless integration of data and patient information
• Result: Over 35% of lost patients were recovered and booked for a subsequent injection
• Internal client investment and processes leveraged, while extending capability and results of program.

OPHTHALMOLOGY

• Type of program: Comprehensive Patient Support Program
• Description: One of the most extensive patient support programs ever launched in Canada.  Patients undergoing invasive treatments are enrolled in a robust, multi-component program which includes:
  
  • Individual patient enrolment by a nurse trained in motivational interviewing
  • Transportation Assistance including a postal code-driven list of available resources
  • An interactive evaluation of visual disability, linking to individualized resources with a number of patient support groups, with patients re-evaluated quarterly
  • An interactive appointment reminder and follow-up call
  • Full inclusion of a ‘supporter’ in all components of the program
  • Audio available for all printed material for patients who can’t read print
  • Dietician available for consultation with patients on changes they can make to diet and supplements
  • Reimbursement assistance offered to patients in provinces without coverage
• Results:
  
  • Participating patients recording a 15% higher rate of adherence to monthly therapy
  • Physicians and clinics engaged with program as counselling time and patient inquiries are reduced
  • Sales representatives engaged and clinic face-time increase significantly

DERMATOLOGY 

• Type of program: Interactive website, target: teenagers
• Description: Interactive program which starts with a dermatologist distributed CD-ROM leading to an interactive website where patients learn about treating acne
• Patients then create a completely customized ‘avatar’ character, complete with their own voice, and send fun messages to friends.
• Patients re-engaged over time to re-customize and re-record messages for special occasions such as Christmas, Valentine’s Day, etc.
• Result: Dermatologists, representatives and patients engaged by new interactive platform using new technology
• First in Canada PAAB-approved viral component to patient program

CARDIOVASCULAR- Direct to Patient Promotion

• Type of program: A targeted direct mail intercept program, using advanced data mining to establish a group of high risk cardiovascular patients.
• Using a consumer database, infrequently used by pharmaceutical marketers, a list of patients with diabetes, who smoke, are post MI, take a lipid lowering agent, and are 60+ were targeted.
• An ‘informed approach’ was taken and emphasis placed on a “are you to target” message, given many high risk patients are not
• Results: 50% of recipients requested additional ‘speak to your doctor tools’; 20% of total recipients reported speaking to their physician due to the material received